Your company must have a signboard.
It sits there, atop the office, telling the world that you exist. In
the myriad of all the corporate paraphernalia, there exists something
that displays all your hard work and grit to the whole world. Yes it
is your sign, the emblem of your venture and a mark of excellence of
you and the professionals who collectively participate to keep it
going.
What does a sign consist of?
A sign tells the name of the
company. Normally all signs follow the same format. Only two things
are comprised in a sign.
- Logo
- Name
This is the
content that normally exists on a signboard. There may be an
additional caption, but that’s about it. The content is, therefore,
minimal. But what makes it so special? That is where the whole logic
comes in. Sign makers are experts in graphic art. Since it is
at the display of the public, the image of the company depends upon
it. Every leading company invests carefully into signs. There are
multiple varieties of signs and each sign is different. A sign
maker is completely versed with the word art and the graphics.
The company decides its look and
reviews its sign from time to time. So, after the logo designer plays
around with the logo, the sign maker tries to make a realistic design
out of a graphical prototype. Complex designs could be difficult to
create. But feasibility depends upon the skill and technology
employed by the sign maker.
How do signs help in attracting
business?
From time to time leading companies
in the world have had various logos. It represents the image of the
company. A highly innovative design could show the creativity and the
endeavours incorporated by a company. Apple, Microsoft, BMW, Audi and
Nike are living proof of that.
