Using signs is a
small act and might be neglected in marketing strategies, but even
though a small act is a very useful deed. It not only helps you
appear more likable in front of your customers, because you cared
enough for them to not get lost, but also is a great advertising
tool. Now when it comes to using name and directions signs, you need
to keep in mind that the sign should look visible even at night and
that is exactly why you use neon signs.
Neon signage were used more as hotels or motel signs only but now all
the corporate houses and other business like banks are also using it.
Neon signage makes it easier for people to see your place at night
and even if it remains closed after office hours, it is still a great
and cheap advertisement tool.
Why use neon
corporate signage?
- Well, they light up at night, don’t they? The obvious and primary benefit of neon signage is that they light up at night singularly and as neon is a very bright colour, it makes it easier to see the sign regardless of whether people are searching for your place or not. Now corporate houses don’t really open up for customers after hours like restaurants or pubs or hotels but they sure are physically there, so why not be visible? After all being in consumers’ mind constantly is the best form of marketing.
- Neon signs are safe as well: They sure are not traffic signs but they are safe for your corporate house, but how? Well a burglary or theft attempt or even property vandalism is rare at a place that is well lighted, because light gives the sensation of being watched as well.
